How to Run Several Brands or Client Channels From One Account
A practical playbook for agencies and multi-brand creators: structure each brand as its own workspace with its own plan, team, and invoice, and run all of them from one login.
The Problem With One Big Account
If you run streams for more than one brand, whether that's client work or your own second channel, you've probably lived some version of this: one media library where client-a-intro-v2.mp4 sits next to your own vlogs, a team list where a client's editor can technically see another client's unreleased content, and a single invoice you split across projects in a spreadsheet.
It works until it doesn't. The failure modes are predictable: the wrong overlay on the wrong stream, a contractor with access they shouldn't have, and month-end accounting that takes an afternoon.
With workspaces, playout.video's structure now matches the shape of the work: one workspace per brand, one login for you.
The Setup
1. One workspace per brand, sized to that brand
Each workspace carries its own plan, so match the plan to what each channel actually does:
A client who needs a programmed schedule (shows at fixed times, auto start/stop) gets a Channel workspace ($39/mo annual)
A brand that loops a library 24/7 gets Creator ($19/mo)
The client who wants the stream embedded on their own website gets Business ($119/mo)
A prospect you're pitching? Build the whole channel in a Free workspace as the demo, then upgrade it the day they sign
Nobody subsidizes anybody: each brand's capabilities and costs are its own.
2. Teams that match reality
Invite people per workspace. Your video editor for Client A gets Client A's workspace, nothing else. The client themselves can have a seat in their own workspace, with full confidence they'll never see another client's channel. Your core team can be in all of them. See Managing Your Team and Permissions.
3. Destinations that never cross
Platform connections live inside the workspace, so Client A's YouTube channel can only ever be a destination for Client A's streams. The nightmare scenario of the wrong content going live on the wrong brand's channel becomes structurally impossible, not just unlikely.
4. Billing you can forward
Each workspace checkout produces its own subscription and its own invoice. For agencies this is the quiet killer feature: the workspace invoice is the client line item. Pass it through, mark it up, or absorb it, but stop reverse-engineering it.
Patterns From the Field
The agency ladder. Pitch on Free, deliver on Channel, upsell embeds on Business. The workspace's plan history tells the story of the account.
The brand incubator. Multi-brand creators spin up a Free workspace per experiment. The experiments that earn an audience earn a subscription; the ones that don't cost nothing to shut down.
The campus model. Churches and networks give each campus or outlet a workspace with a shared central team plus local volunteers. Central produces; local runs the schedule.
What to Watch Out For
Content doesn't move between workspaces. Isolation is the feature, so upload brand assets into the workspace where they'll be used. Keep your masters in your own storage.
Plans are per workspace, including add-ons. If two brands both need 60fps, both workspaces need the add-on.
Check the switcher before you act. One login, several worlds: the sidebar always shows which workspace you're in. Make a habit of glancing at it before you touch anything live.
Start With the Second Brand
You don't need an agency to justify this. The moment a second brand exists, even embryonically, give it its own workspace. Structure is much cheaper on day one than after two libraries have grown together.